"National Tourism, Culture & Heritage Fest"
Event Title: National Tourism, Culture & Heritage Fest 2024: "Tourism and Peace"
Date: 29-30 November & 1st December, 2024
Venue: Pak China Friendship Center Islamabad
Organized By: National Tourism Pakistan
Event Theme: "Tourism and Peace"
Event Objectives:
- Promote the Role of Tourism in Fostering Peace:
- Highlight how tourism can be a catalyst for peace, cultural understanding, and economic development in Pakistan.
- Launch of the "Salam Pakistan" Tourism Song:
- Introduce the anthem that celebrates Pakistan’s cultural heritage and promotes tourism globally.
- Launch of the "AJK Mera Junoon" Tourism Song:
- Present the song dedicated to promoting tourism in Azad Jammu & Kashmir (AJK), emphasizing its beauty and cultural significance.
- Launch of NationalTourism.pk:
- Present Pakistan’s largest and most comprehensive tourism portal, a one-stop destination for all tourism-related activities and information.
- Engage with Influencers and Stakeholders:
- Facilitate discussions with key influencers and stakeholders on the future of tourism in Pakistan.
- Showcase Tourism Products and Services:
- Provide a platform for tourism-related businesses and organizations to showcase their products and services through stalls and exhibitions.
- Registration on NationalTourism.pk:
- Facilitate the registration of tour operators, transporters, and accommodation providers on the NationalTourism.pk portal through a dedicated desk at the event.
Event Agenda: National Tourism, Culture & Heritage Expo 2024
Day 1: November 29, 2024
9:00 AM – 10:00 AM: Registration
- Guests arrive, register, and receive event materials.
- Welcome and networking opportunity.
10:00 AM – 10:30 AM: Opening Ceremony
- Welcome Address: Delivered by the host of the event.
- Opening Speech: By the Executive Director, National Tourism Pakistan.
- Introduction to the Theme: Overview of the theme "Tourism and Peace" and its significance.
10:30 AM – 11:30 AM: Keynote Speeches
- Government Official #1: [Designated Person], on Enhancing Tourism through Professional Production Services.
- Government Official #2: [Designated Person] on Harnessing the Power of Tourism for National Growth and Cultural Unity.
- Influencer Speech #1: [Selected Influencer], on the Role of Tourism in Promoting Cultural Understanding.
- Stakeholder Speech #1: [Selected Stakeholder], on the Economic Impact of Tourism in Pakistan.
- Influencer Speech #2: [Selected Influencer], on the Role of Tourism in Promoting Cultural Understanding.
- Stakeholder Speech #3: [Selected Stakeholder], on the Economic Impact of Tourism in Pakistan.
11:30 AM – 12:00 PM: Launch of "Salam Pakistan" Tourism Song
- Introduction: Overview of the "Salam Pakistan" tourism song by National Tourism Pakistan.
- Song Presentation: First public screening of the "Salam Pakistan" music video.
- Remarks: Comments from National Tourism Pakistan representatives.
12:00 PM – 1:00 PM: Launch of NationalTourism.Pk
- Presentation: Detailed introduction to NationalTourism.pk by the Executive Director, NTP.
- Website Demonstration: Live demonstration of the portal's features, including itinerary planning, booking systems, tourism heroes, attractions database, travel updates, departmental access, licensed tour operators directory, tour operators CRM, and marketplace for local crafts, products, and souvenirs.
1:00 PM – 2:30 PM: Hi-Tea Break
- Hi-Tea: Served with networking opportunities and visits to stalls.
2:30 PM – 3:30 PM: Cultural Performance 2
- Performance: A traditional mix dance showcasing the vibrant cultural traditions of Pakistan.
3:30 PM – 4:30 PM: MoU Signing Ceremony
· The MoU Signing Ceremony aims to establish formal partnerships between National Tourism Pakistan and multiple organizations to promote tourism and the NationalTourism.Pk portal. This segment will highlight the collective commitment of various stakeholders to enhance the visibility and development of Pakistan’s tourism sector.
4:30 PM – 5:00 PM: Media Interaction
- Press Conference: With key speakers and organizers.
- Media Interviews and Photo Sessions: Managed in collaboration with Media Partners.
5:00 PM – 10:00 PM: Exhibition and Stalls
- Tourism Product Stalls: Showcasing tourism-related products and services.
- Meet the Experts: One-on-one sessions with tourism experts, travel bloggers, and industry leaders.
- Networking Area: Space for informal networking and discussions.
- Registration Desk: Onboarding of tour operators, transporters, and accommodations on NationalTourism.pk.
Day 2: November 30, 2024
9:00 AM – 10:00 AM: Registration
- Guests arrive and register for the day’s sessions.
- Networking opportunity.
10:00 AM – 10:30 AM: Opening Remarks
- Summary of Day 1: Recap of key takeaways and highlights.
- Welcome Address: By a representative of NTP.
10:30 AM – 11:30 AM: Panel Discussion: "Tourism as a Pathway to Peace"
- Moderator: [Selected Person]
- Panelists: Influencers, government officials, tourism industry leaders, and peace advocates.
- Topics:
- How tourism can contribute to peace and stability in conflict-prone regions.
- The role of community-based tourism in fostering local economic growth and harmony.
- Strategies for promoting Pakistan as a peaceful and safe tourism destination.
11:30 AM – 12:00 PM: Launch of the "AJK Mera Junoon" Tourism Song
- Introduction: Overview of the tourism potential in Azad Jammu & Kashmir by an NTP representative.
- Song Presentation: First public screening of the "AJK Mera Junoon" music video.
- Remarks: Insights from NTP and representatives on the song's significance in promoting AJK as a prime tourism destination.
12:00 PM – 2:00 PM: Recognition of National Tourism Heroes
- Presentation of Certificates: Awarding of recognition certificates to National Tourism Heroes.
- Awards Ceremony: Special awards for outstanding contributions to tourism in Pakistan.
2:00 PM – 3:30 PM: Lunch Break
- Lunch: Networking opportunity and visit to stalls.
3:30 PM – 4:30 PM: Pavilion Areas for All Pakistani Provinces
- Exhibition: Showcasing the unique tourism offerings of each province.
- Cultural Displays: Traditional crafts, performances, and products from each province.
4:30 PM – 5:00 PM: Food Stall Showcase
- Showcasing: Traditional foods from various regions of Pakistan.
- Interactive Tasting: Attendees can sample local delicacies.
5:00 PM – 5:30 PM: Media Interaction
- Press Conference: Final press conference with key speakers and organizers.
- Media Interviews and Photo Sessions: Managed in collaboration with Media Partners.
5:30 PM – 10:00 PM: Exhibition and Stalls
- Tourism Product Stalls: Showcasing tourism-related products and services.
- Meet the Experts: One-on-one sessions with tourism experts, travel bloggers, and industry leaders.
- Networking Area: Space for informal networking and discussions.
- Registration Desk: Onboarding of tour operators, transporters, and accommodations on NationalTourism.pk.
This two-day agenda incorporates all the planned activities, providing ample time for each segment and ensuring a well-rounded event.
Event Logistics
- Venue Setup:
- Stage for keynote speeches and song/website launches.
- Exhibition area for stalls and product showcases.
- Networking areas with seating arrangements.
- Registration desk and information booths.
- Audio-visual setup for presentations and live demonstrations.
- Media Coverage:
- Live streaming of the event on social media platforms.
- Coverage by national TV channels and radio stations.
- Press releases and interviews with key figures.
- Promotional Activities:
- Pre-event marketing through social media, email campaigns, and press releases.
- Post-event content sharing, including videos, photos, and key speeches on digital platforms.
- Tourist Bike Ride: "Exploring Islamabad's Beauty on Two Wheels" the promotional activity for the main event
- Pre-event song release Pur Aman Reyasat, Mehfooz Seyahat to keep event hype on peak.
- Post event pura man reyasat, mehfooz seyahat reverb song release with the highlights of world tourism day 2024 event.
- Sponsorship and Partnerships:
- Engagement with potential sponsors to support the event and gain exposure.
- Collaboration with media partners for extended reach.
Event Deliverables
- Successful Launch of "Salam Pakistan" Song:
- High-impact launch with maximum visibility and positive reception.
- Successful Launch of "AJK Mera Junoon" Song:
- High-impact launch of the AJK tourism anthem, promoting the region as a must-visit destination.
- Successful Launch of NationalTourism.pk:
- Establish the portal as the go-to resource for tourism in Pakistan.
- Engagement with Stakeholders:
- Meaningful discussions and networking opportunities for industry leaders and influencers.
- Showcase of Tourism Products:
- Effective platform for businesses to reach potential customers and partners.
- Enhanced Media Presence:
- Widespread media coverage and positive publicity for Pakistan's tourism sector.
7. Stakeholder Registration:
- Successful onboarding of tour operators, transporters, and accommodation providers on NationalTourism.pk through the event’s registration desk.