NATIONAL TOURISM COORDINATION BOARD
NATIONAL TOURISM COORDINATION BOARD(NTCB)
Pakistan Tourism Development Corporation (PTDC) was incorporated on March 30, 1970, under the repealed Companies Act 1913 (now the Companies Ordinance, 1984) as a Public Corporation Limited by shares.
PTDC is owned by the Government of Pakistan (99.75% share). The principal objective of the corporation is to promote and develop tourism in Pakistan.
NTCB is Mandated to
- Coordinate with provincial, national and international organizations dealing with the tourism sector.
- Market and Promote tourism potential of Pakistan.
- Facilitate the provinces in developing a regulatory framework for quality standards in the Hospitality sector.
- Coordinate national participation in tourism-related international expos and events.
- Develop synergies amongst provinces and regions.
- Provide Technical assistance to provinces to develop institutions in tourism sectors.
As a part of the strategy, the NTCB formulated the following thematic working groups to develop strategies and action plans in their assigned specific areas:
- Cultural, Heritage & Archaeology Tourism Working Group
- ECO Tourism Working Group
- Tourism Branding & Marketing Working Group
- Regulatory & Policy Reforms Working Group
- Religious Tourism Working Group
- Investment Promotion Working Group
- Infrastructure & Facilitation Working Group
- Adventure Tourism Working Group
- Trans Himalayan Jeep Rally Working Group
