Hotel Industry in Pakistan
Pakistan has recently emerged as an important investment destination for new hotel development. After a gap of almost five years, hotels in Pakistan are witnessing substantial increase in growth, both in terms of occupancy and average rate and this trend is expected to continue. Since Pakistan is on the rising curve of the trend cycle, hotels will show signs of better performance in yields through consistent occupancies and higher average rates.
The feasibility of new hotel development is determined by the relationship between replacement costs and existing values for hotels. Based on hotel value per room and the associated cost benefit ratio, the cities in Pakistan have been ranked. The rankings may be used as a measurement index and should enable investors to choose the city of development.
Sector Objectives
The Sector Objectives Include:
(a) to enhance tourism activities, increase tourist arrivals, and make tourism an instrument for generating employment, alleviating poverty, and increasing foreign exchange earnings
(b) to promote affordable, accessible, and enjoyable domestic tourism and cultural and sports festivals; tourism of the religious sites and old civilizations; and foreign tourism linked to regional tourism particularly among SAARC and ECO countries.
(c) to enhance coordination between public and private sectors and upgrade resources to ensure desired standards of quality service.
Role of Pakistan Hotels Association
- Interaction with Members
- Dissemination of information
- Circulation of newsletters and other literature concerning the hospitality industry
- Organizing conventions, seminars, and symposia
- Conducting research on hotel and restaurant industry and updating members on latest developments
- Training of human resource in different spheres of hotel and restaurant activity
- Taking legal action in favor of members when member's interest and thereby the interest of the Industry is at stake
- Help in expansion and development of existing projects
- Being the authentic voice of the hospitality industry and lobbying for all relevant matters before the state and central government
- PHA has become recommending body to the State Bank of Pakistan for issuance of Foreign License to member Hotels
- Representation to the Ministry of Commerce, Tourism and Finance for implementation of industrial status of Hotel Industry
Contact Details
Suite # 01, Ground Floor, Shafi Court
Merewether Road, Civil Lines
Karachi-75530, Pakistan.
Phone: (92-21) 3568 6407
Fax: (92-21) 3568 8852
Email: info@pha.org.pk
pha.pakistan.hotels.association@gmail.com
