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The National Tourism Pakistan is a National Tourism Standards "NTP Standards" Accreditation and Certification organization for tourism in Pakistan NTP is a private sector membership-based organization representing the interests of the tourism and hospitality industry across Pakistan

National Tourism Pakistan is established to promote responsible tourism policies and practices nationally so that local communities may thrive and steward their cultural resources and biodiversity.

NTP the non-governmental-organization uses policy-oriented research to design, evaluate and improve the social and environmental commitments of responsible tourism, promoting more sustainable practices in the travel industry.

Our initiatives include coordinating research projects, creating publications, participating in workshops and conferences, leading responsible tourism courses and seminars, and supporting social service and conservation projects through their charitable arm, National Youth League.

NTP's objectives are to drive change by educating the industry and consumers alike on responsible travel behavior, exploring ways of making destinations more sustainable, debating key environmental issues impacted by tourism, and using NTP as a forum for encouraging the industry to drive the responsible tourism agenda.

National Tourism Pakistan enables travel product / service provider to become accredited, indicating that they have met the National Tourism Standards developed by NTP. The aim of NTP is to raise the standards of tourism and to provide a model for continuous improvement in best business practice.

NTP provides certificates related to tourism products for the benefit of providing orientation to our customers. These certificates ensure the quality of products used and provide an insurance of the standard of services provided. The certificates are beneficial in building public relations and marketing the products.

The criteria of certifications are transparent and provided by experts in the tourism industry. Through the certificates of NTP your services and products will hold an authentic standard, prove your reliability to your customers and partners.


Keeping the mind, the growing market and competition in this field, a proper standard to judge the quality of management, products and services is very necessary nowadays. The NTP certification is reliable way to ensure the better promotion for your company securing your future in Pakistan tourism industry. 



  • Good business management and planning
  • Good customer service
  • Accuracy in advertising
  • Compliance with legislative requirements
  • Appropriate business licensing
  • Sound environmental practices

This will result in improved customer service and satisfaction. Furthermore, the program aims to address many of the issues that are covered in the development of any tourism business and most importantly to assist visitors when deciding on where to stay and what to do.